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SEO agency in Cyprus. Studio in Limassol.

SEO for hotels and restaurants in Cyprus, measured in bookings.

Alcaris Media is a small, senior, founder-led SEO studio in Limassol. We help hotels, restaurants, cafes, bars, and villas across Cyprus get found on Google in Greek and English, then turn that search into direct bookings that carry no commission.

  • Month to month
  • Published pricing
  • Reply within one business day
  • A free audit you keep

The search moment

Chapter 01: Where your guests are right now

A couple in Limassol at seven in the evening, phone in hand, typing “seafood restaurant near me”. A family in Paphos looking for “hotel with pool Coral Bay”. The search happens before the walk-in, before the phone call, before the OTA. Whoever appears in the map pack gets first choice of that guest.

Google answers most of these searches with three names, a map, and a button that says Directions or Call. That map pack is decided by relevance, distance, and prominence: how well your Google Business Profile matches the query, how close you are to the person searching, and how much Google trusts you based on reviews, citations, and your website.

The venues that win here are rarely the biggest. They are the ones whose profile is complete and current, whose menu or room pages answer the question that was asked, and whose reviews are recent and answered.

Most of your guests search in English. Many of your locals search in Greek. Both queries land on the same map, and hospitality and local SEO is the work of making sure your name is on it in both languages, in Limassol, Nicosia, Larnaca, or Paphos, wherever your guests are standing.

seafood restaurant limassol marina

Places

  1. Your restaurant

    Seafood restaurant Limassol Marina

    Open until 23:00

    Directions
  2. Competitor A

    Seafood restaurant Old Town

    Open until 23:00

    Directions
  3. Competitor B

    Fish tavern Germasogeia

    Opens at 18:00

    Directions

More places

Illustrative, not live search results. Names are placeholders.

The leaks

Chapter 02: Where the bookings leak

Most venues in Cyprus do not have a demand problem. Guests are searching every day. The bookings leak out somewhere between the search and the confirmation, usually in one of five places.

None of these leaks needs a bigger budget to fix. They need attention, in the right order. That is what the first 90 days are for.

  1. OTA commission on every booking

    Booking.com, Expedia, TheFork, and the delivery apps take a cut of every reservation they pass along. Many of those guests were searching for you by name. A direct booking path that appears first keeps that margin in the house.

  2. An unclaimed or stale Google Business Profile

    Old opening hours, a menu from two summers ago, no photos of the terrace, an owner who has never logged in. Google fills the gaps with guesswork, and guests fill them with the next result.

  3. A slow mobile site

    Guests are on the phone, on holiday data, in the sun. A page that takes seconds to load loses the booking to a competitor whose page has already loaded. Google’s own guidance treats page experience on mobile as a ranking signal.

  4. Unanswered reviews

    A review left unanswered for months tells a guest nobody is home. A reply in the guest’s own language, within days, turns even a complaint into a reason to trust you.

  5. The Greek and English search split

    Locals search in Greek, visitors search in English, and Google treats them as different queries. A site and a profile that speak only one language give away half the map.

The first 90 days

Chapter 03: The first 90 days

No retainer should begin with a discovery phase that lasts a quarter. This is the sequence we run for a hotel or restaurant in Cyprus, and it starts in week one.

The same sequence runs whether you choose Local Visibility, Growth, or Full-Funnel. The plan decides how many hours go into each step, not whether the step happens.

Full detail on each discipline lives on the services pages.

  1. Week 1

    Audit and tracking

    We audit the Google Business Profile, the website, the reviews, and the rankings in Greek and English. We set up tracking for calls, direction requests, and bookings so that month one has a baseline to be judged against.

  2. Weeks 2 to 4

    Foundations

    Google Business Profile rebuilt and verified. Technical fixes shipped: speed, indexing, schema, hreflang. Citations corrected across the English and Greek directories that Google checks your details against.

  3. Month 2

    Content, landing pages, review flow

    Pages for the things guests actually search: menus, rooms, occasions, neighbourhoods. A simple review request flow so recent reviews keep arriving, and a reply to every one of them.

  4. Month 3

    Measure, cut, double down

    We compare month three to the week one baseline, drop what did not move, and put next month’s hours into what did. You get the whole picture in writing, including the misses.

Expectations

Chapter 04: What moves, and when

Honest expectations in plain language. These are typical patterns for hospitality venues in Cyprus, not promises, and we will tell you in the audit if your situation looks different.

Within weeksCalls and direction requests
Google Business Profile and technical fixes tend to show first, in calls, direction requests, and menu views. The profile is already ranking somewhere; we are making it complete, correct, and fast.
Months 3 to 4Rankings
Meaningful ranking shifts on competitive terms usually take a few months of consistent content, citations, and reviews. This is where most agencies go quiet. We send the log every week.
Around month 6Compounding
By month six the pages, reviews, and mentions reinforce each other and direct bookings become a habit rather than an event. The work compounds. Ads never do.

The analytics and reporting work exists so you never have to take our word for any of this.

Illustrative shape of direct enquiries over timeA curve that rises gently in the first weeks, climbs more steeply around months three to four, and steepens again around month six. Illustrative only, with no values, not client data.TimeDirect enquiriesCalls and directionsRankingsCompounding
Illustrative, not client data. No values on either axis.

The report

Chapter 05: What you see every month

One document, sent on the same day each month, written so an owner can read it in ten minutes between lunch service and the evening shift. Four sections, always in this order.

What shipped
Every change we made, in plain words: profile edits, pages published, fixes deployed, reviews answered. If it is not on this list, it did not happen.
What moved
Calls, direction requests, bookings, and rankings for the terms that matter, against the baseline from week one and against the same month last year where we have it.
What did not
The honest part. What we tried that did not move a number, and what we are doing about it. This section is never empty.
Next month’s plan
The hours, in order, for the coming month. You can reorder it, veto it, or add to it with one reply.

Between reports there is a weekly log. Read more about results and reporting.

Monthly report

Your venue · Month three

What shipped

  • Google Business Profile
  • Website and technical
  • Content and landing pages
  • Reviews and citations

What moved

  • Calls from Google
  • Direction requests
  • Direct bookings
  • Rankings, Greek and English

What did not

  • Experiments that stalled
  • What we are stopping

Next month’s plan

  • Priority one
  • Priority two
  • Priority three
Skeleton only. Sections and labels, no figures. Illustrative, not client data.

Pricing

Chapter 06: Plans and pricing

Published prices, month to month, no setup fees. Nobody should need a sales call to find out what an agency costs. Ad spend for paid media is billed by Google or Meta directly and is never marked up.

  • Month to month
  • No setup fees
  • Ad spend never marked up
  • Published prices

Plan 01

Local Visibility

690EUR / month

A single restaurant, cafe, bar, or small hotel that needs to be found and chosen in its own town.

  • Google Business Profile management with weekly updates
  • Local citations and listings clean-up in English and Greek
  • Review strategy and a response playbook
  • On-page SEO for your key pages
  • Monthly report tied to calls, directions, and reservations

Recommended for most venues

Growth

1,450EUR / month

Restaurants and boutique hotels that want direct bookings to grow quarter after quarter.

  • Everything in Local Visibility
  • Full technical SEO: speed, schema, indexing, hreflang
  • Two new content or landing pages each month
  • Booking-path conversion improvements
  • Quarterly strategy session with the people doing the work

Plan 03

Full-Funnel

2,800EUR / month

Hotels and groups that want search, paid media, and analytics handled by one accountable team.

  • Everything in Growth
  • Google Ads and Meta management, ad spend billed separately and never marked up
  • Live dashboard: bookings, revenue, channel profitability
  • Weekly conversion experiments
  • Priority response, same business day

Not sure which plan fits? Start with the free audit. The written findings recommend one plan and explain why, and you can ignore the recommendation without hurting our feelings.

Every plan is built from the same four disciplines: local SEO, reviews, paid media, and reporting. One email ends it at the end of any month. The pricing page has the plan-by-plan guide and the cost questions.

Why us

Chapter 07: Why a small studio in Limassol

You could hire a bigger agency in London or Athens. Here is why an owner in Cyprus might think twice, and what a small studio down the road can do that a large one cannot.

To see what others cannot, to know what others will not: this is the edge.

More on how we work is on the about page.

  1. One niche, learned deeply

    We work with hotels, restaurants, cafes, bars, and villas in Cyprus, and not much else. We know the seasonality, the OTA contracts, the Greek and English split, and what a quiet Tuesday in November looks like from behind the bar.

  2. Senior work, no hand-offs

    The person who audits your venue does the work and writes your report. There is no account manager in between and no junior learning on your budget. When you email, the reply comes from the person who made the change.

  3. Nothing to hide

    A weekly log of what we did, published pricing, month to month terms, and a free audit you keep even if you never hire us. If the numbers are not moving, you can leave with one email and take everything with you.

Questions owners ask

Straight answers

If yours is missing, ask it in the audit form below and we will answer it in writing.

How much does it cost to work with you?

Plans run from 690 to 2,800 EUR per month depending on scope, and the full breakdown is published on this page. There are no setup fees and no minimum term. Ad spend for paid media is billed by Google or Meta directly and never marked up by us.

How long until we see results?

Google Business Profile and technical fixes can move calls and direction requests within weeks. Meaningful ranking shifts usually land around months three to four, and compounding momentum around month six. These are typical expectations for hospitality venues, not promises, and you see the work and the numbers every month either way.

Does SEO really work for a single restaurant or small hotel?

Local search is where small venues beat chains. Most searches like "book a table tonight" or "hotel near the marina" are decided in the map pack, and the map pack rewards relevance, upkeep, and reviews rather than budget. That is winnable territory for one good venue.

Why should we trust a studio with no public case studies?

You should not trust claims, ours or anyone else’s. That is why we lead with a free audit you keep, publish our prices, and work month to month. Judge the audit, then judge the first ninety days. Our founding client offer exists precisely so that real, permissioned results can be published.

Do we have to stop running paid ads?

No. Paid search brings immediate visibility while organic search compounds underneath it. We coordinate both so they aim at the same bookings instead of competing with each other, and we pass ad spend through at cost.

Do you only work in Limassol?

The studio is in Limassol and we work with venues across Cyprus, including Nicosia, Larnaca, Paphos, Ayia Napa, and Protaras. Most of the work is remote, with visits when a venue walk-through or photo session would help.

Do you work in Greek as well as English?

Yes. Locals search in Greek and visitors search in English, so profiles, pages, citations, and review replies are handled in both. Where a venue also serves Russian, Hebrew, or German speaking guests, we plan for those queries too.

Can you get us mentioned by AI assistants like ChatGPT?

Nobody can guarantee placement in an AI answer, and anyone who promises it is guessing. What helps is the same foundation that wins search: structured data, clear and authoritative pages, consistent citations, and a strong review profile. We build for that.

Free audit

Chapter 08: Your turn

Send us the venue and the website. Within 5 working days you will have written findings you keep whether or not you hire us. No pitch deck, no pressure.

What happens next

  1. You send the basics

    Venue name, website, and what you would like to change. Two minutes, no call required.

  2. We reply within one business day

    A short note confirming what we will look at, and one or two questions if the brief needs them.

  3. Written findings within 5 working days

    Your Google Business Profile, rankings in Greek and English, site speed, and booking path, with the fixes in order. You keep it whether or not you hire us.

Prefer email? contact@alcarismedia.com

We reply within one business day. No newsletter, no follow-up sequence.