Your Reputation Is Your Revenue.
Control the Narrative.
Social listening, sentiment analysis, and influence network mapping engineered for restaurants and hotels. We track what guests say, where they say it, and how it impacts your bookings—then build strategies to amplify positive perception and neutralize negative signals.
The Hidden Threat to Your Bookings
Reputation Erosion You Don't See
Negative reviews on Google, Yelp, TripAdvisor. Complaints on social media. Influencer mentions you're unaware of. Every unaddressed issue costs you future bookings—and you don't even know it's happening.
Competitor Narrative Dominance
Your rivals are actively shaping perception through strategic PR, influencer partnerships, and review management. While you're silent, they're controlling the conversation—and winning mindshare.
Reactive Crisis Management
You only hear about problems when they explode. A viral TikTok complaint. A scathing blog review. By then, the damage is done. You need early-warning systems, not firefighting.
Missed Amplification Opportunities
Guests are posting glowing reviews, sharing beautiful photos, recommending you to friends—but you're not capturing, amplifying, or leveraging that positive sentiment.
The reality: 93% of travelers read reviews before booking. 86% of diners check ratings before choosing a restaurant. Your brand perception isn't just marketing—it's the deciding factor between you and your competitor.
Our Brand Influence Framework
Sentiment Tracking Across Platforms
We monitor what guests say about you—everywhere. Google Reviews, Yelp, TripAdvisor, Instagram, TikTok, Twitter, Facebook, food blogs, travel forums. Real-time alerts for negative sentiment. Aggregated insights on what's working (and what's not).
- ▸AI-powered sentiment analysis—positive, neutral, negative classification at scale
- ▸Keyword and theme extraction (common complaints, frequently praised features)
- ▸Trend detection—spot rising issues before they become crises
- ▸Custom alerts for high-impact mentions (influencers, media, viral posts)
Influencer Network Analysis
Who's shaping perception in your market? Food bloggers, travel influencers, local media, review aggregators. We map the influence network—identify who matters, who's talking about you, and who you should be engaging.
- ▸Influencer identification by reach, engagement, and audience alignment
- ▸Competitive influencer analysis—who's promoting your rivals?
- ▸Partnership opportunity scoring based on audience demographics and engagement rates
- ▸Campaign tracking—measure impact of influencer collaborations on bookings
Brand Perception Studies
How do guests perceive your brand relative to competitors? What attributes do they associate with you? Are you seen as upscale or affordable, romantic or family-friendly, trendy or classic? Data-driven positioning, not guesswork.
- ▸Perception gap analysis—how you see yourself vs. how the market sees you
- ▸Attribute mapping (quality, service, ambiance, value) vs. competitors
- ▸Segmented perception by guest type (business travelers, families, couples, locals)
- ▸Trend analysis over time—is perception improving or deteriorating?
Competitive Positioning
Where do you sit in the competitive landscape? What makes you different? What's your unique positioning—and is the market aware of it? We identify differentiation opportunities and build strategies to own specific perceptions.
- ▸Competitive messaging analysis—how rivals position themselves
- ▸White space identification—underserved positioning angles in your market
- ▸Differentiation strategy development based on authentic strengths
- ▸Messaging testing and validation through A/B testing and sentiment tracking
Strategic Brand Building Tactics
Review Management & Response Strategy
Reviews aren't just feedback—they're public-facing sales collateral. Every response shapes perception. We help you respond strategically, turning negative reviews into trust-building moments and amplifying positive sentiment.
▸Response templates optimized for sentiment repair and trust-building
▸Review solicitation campaigns to increase volume of positive feedback
▸Issue escalation protocols for serious complaints requiring immediate action
▸Fake/malicious review identification and removal processes
User-Generated Content Amplification
Your guests are creating content about you every day—photos, videos, stories, posts. We identify the best UGC, secure rights, and amplify it across your owned channels to build social proof and authentic credibility.
▸UGC discovery across Instagram, TikTok, Facebook using hashtag and location tracking
▸Rights management and creator outreach for permission to repost
▸Content curation strategy—what to amplify, where, and when
▸Social proof integration on website (review widgets, Instagram feeds)
Crisis Monitoring & Rapid Response
Hospitality reputations can collapse overnight. A viral complaint. A food safety issue. A celebrity's bad experience. We monitor for crisis signals 24/7 and have playbooks ready to contain, respond, and recover.
▸Real-time alerts for spikes in negative sentiment or viral posts
▸Crisis response frameworks with pre-approved messaging and escalation paths
▸Media relations support for press inquiries and damage control
▸Recovery campaigns to rebuild trust after negative events
Strategic PR & Media Outreach
Earned media is the most trusted form of marketing. We build relationships with food critics, travel writers, local media, and industry publications to secure coverage that positions you as the category leader.
▸Press release strategy for newsworthy announcements (new menus, renovations, awards)
▸Media list building and relationship management with key journalists
▸Story pitching aligned with editorial calendars and current trends
▸Award submissions and "Best Of" list campaigns for third-party validation
Reputation Built on Data, Not Hope
Why Reputation Management Drives Revenue
A one-star increase in Yelp rating leads to a 5-9% increase in revenue. Restaurants with 4+ stars see 2x higher booking rates than those below 3.5 stars. Hotels with strong review profiles can charge 10-15% premium rates.
"Your brand isn't what you say it is. It's what Google, Yelp, and Instagram say it is. Control that narrative, or someone else will."
Brand Influence FAQs
Can you remove negative reviews?
We can't remove legitimate reviews, but we can flag fake/malicious ones for platform removal. More importantly, we help you respond strategically to negative reviews and generate more positive reviews to dilute their impact.
How do you measure brand sentiment?
We use AI-powered natural language processing to analyze review text, social media posts, and online mentions. Each mention is classified as positive, neutral, or negative, with theme extraction to identify specific strengths and weaknesses.
Do I need to hire influencers?
Not necessarily. Organic influencer engagement (hosting them as guests, responding to their content) is often more authentic than paid partnerships. We identify the right approach based on your goals and budget.
What platforms do you monitor?
Google Reviews, Yelp, TripAdvisor, OpenTable, Instagram, TikTok, Facebook, Twitter, Reddit, food blogs, local news sites, and industry publications. We cast a wide net to capture all brand mentions.
Know What They're Saying. Shape What They Think.
Get a free brand sentiment analysis. We'll show you how guests perceive you, where reputation gaps exist, and exactly how to strengthen your positioning.