Service 03
Google Ads and paid media for hotels and restaurants in Cyprus.
Campaigns aimed at specific nights, tables, and seasons, with ad spend passed through at cost. Paid search buys visibility now while the organic work compounds underneath it.
Who it is for
Who Google Ads in Cyprus is for
Google Ads in Cyprus is a small, competitive market where a modest daily budget can put a venue at the top of a search that the map pack takes months to earn. Used well, it fills a quiet Tuesday, protects your brand name from OTAs bidding on it, and tests which offers guests actually click before you build pages around them.
Used badly, it burns a budget on broad match keywords and holiday searches that were never going to book. Most paid media accounts we see in audits have never been connected to a booking, so nobody could tell the difference.
This service runs Google Ads and Meta campaigns with one rule: every euro is traceable to a call, a booking, or a table. Ad spend is billed to you by Google or Meta directly. We never mark it up, and our fee is the same whether you spend a little or a lot.
- Hotels losing brand searches to OTAs
- When a guest searches for your hotel by name and clicks a Booking.com ad instead, you pay commission on your own guest. Brand protection campaigns are inexpensive and they exist to stop that.
- Restaurants with quiet nights
- Search and Meta campaigns aimed at the evenings you want to fill, with offers you control and can switch off the moment the room is full.
- Seasonal venues
- Beach clubs, wedding venues, and summer restaurants that need attention in the eight weeks before the season, not a retainer all year.
- Anyone testing a new offer
- Paid clicks tell you within a week whether guests want brunch, a chef’s table, or a winter rate. That answer then shapes the SEO work.
What we do
How we run Google Ads and Meta for venues
Account audit and tracking
We check what the current account is paying for, which searches are wasting money, and whether conversions are being counted at all. Then we connect the ads to calls, bookings, and reservations before spending another euro.
- Search term report review
- Conversion tracking for calls, forms, and bookings
- Budget split by campaign and intent
Brand protection
A tightly matched campaign on your own name, in Greek and English, so a guest who searches for you finds you first and books direct.
- Exact match brand terms in both languages
- Sitelinks to rooms, menu, and booking
- Monitoring for OTAs bidding on your name
Local intent search campaigns
Campaigns for the searches guests make when they are ready: near me, tonight, this weekend, with a pool, with a sea view. Radius targeting by district, not by island.
- Keyword sets by district and language
- Ad copy that names the neighbourhood
- Location and call assets configured
Meta campaigns for occasions
Instagram and Facebook for the things people plan rather than search for: Sunday lunch, wedding venues, winter breaks. Creative from your own photos, audiences built from the people who already visit.
- Occasion-led creative and offers
- Audiences from site visitors and customer lists
- Frequency caps so locals do not tire of you
Weekly optimisation and reporting
Bids, negatives, budgets, and creative reviewed every week. Spend and results appear in the monthly report next to organic, so you can see the two working together and decide where the next euro goes.
What you get
What you get from paid media
- An audit of any existing account, with wasted spend identified
- Conversion tracking that counts calls, forms, and bookings
- Brand protection campaigns in Greek and English
- Local intent campaigns by district
- Meta campaigns for occasions and seasons
- A weekly optimisation log
- Ad spend billed by Google or Meta directly, never marked up
- Paid and organic results side by side in the monthly report
What it costs
What Google Ads management costs
Paid media management is included in the Full-Funnel plan at 2,800 EUR per month, alongside SEO, reviews, and the live dashboard. Ad spend itself is set by you, paid to Google or Meta directly, and never marked up.
For seasonal venues that need a shorter run, ask in the audit. We will say plainly whether paid media is worth it for your case, and sometimes the honest answer is not yet.
- Local Visibility690EUR / month
- Growth1,450EUR / month
- Full-Funnel2,800EUR / month
Questions
Google Ads questions from owners
How much should we spend on ads?
Enough to learn something in the first month and no more. The audit suggests a starting budget based on the search volume in your district and your average booking value. You can raise or cut it any week.
Is your fee tied to how much we spend?
No. Our fee is flat and published on the pricing page. Google and Meta invoice you directly for the media, so a bigger budget earns us nothing, and we only suggest one when the numbers do.
Should we run ads before SEO is working?
Often yes, for brand protection and for the quiet nights you need to fill now. Paid search is fast and temporary; SEO is slow and lasting. The point is to run both towards the same bookings.
Can you run ads in Greek?
Yes. Brand and local campaigns run in both languages, with separate ad copy and landing pages where that helps.
Do we get access to the ad accounts?
Always. The accounts are yours, in your name, with us added as a manager. If you leave, the history and the data stay with you.
Keep reading
Related
Next step
Start with the free audit.
If you already run ads, share read access and the audit will say where the spend is going.
- Written findings within 5 working days.
- You keep the audit whether or not you hire us.
- We reply within one business day.