Stop Guessing.
Start Knowing.
Most hotels and restaurants in Cyprus run on a default GA4 install that tracks pageviews and little else. We set up tracking that answers the questions you actually ask: where do bookings come from, what does each channel cost, and is the marketing paying for itself?
The Cost of Flying Blind
Broken or Default Tracking
GA4 installed once, never configured. No conversion events, no booking-engine tracking, cookie consent eating half the data. The numbers exist—they just don't mean anything.
Invisible Conversions
Most hospitality enquiries arrive as phone calls, WhatsApp messages, and walk-ins after a Google Maps search. If you only track website forms, you're blind to the actions that fill tables and rooms.
Channel Blindness
Organic, paid ads, OTAs, social—each takes a slice of budget or commission. Without channel-level numbers, you can't tell which slice earns its keep and which quietly drains margin.
Reports Nobody Reads
Forty-page PDFs full of sessions, bounce rates, and jargon. If a report doesn't tell you what happened, why, and what to do next—in plain language—it's decoration, not analytics.
The reality: You don't need more data. You need a small set of numbers you trust—bookings, calls, direction requests, and what each channel costs to deliver them. Get that right and every marketing decision gets easier.
What We Set Up
GA4 & Conversion Tracking, Done Properly
We audit what you have, fix what's broken, and configure GA4 around the actions that matter to a hospitality business—not the defaults Google ships with.
- ▸Conversion events for bookings, enquiries, menu views, and booking-engine steps
- ▸Clean setup via Google Tag Manager, with consent handling that respects EU rules
- ▸Cross-domain tracking for third-party booking engines, so journeys don't break mid-funnel
Call, Direction & Reservation Tracking
Hospitality conversions rarely happen in a form. We make the offline-ish actions—calls, map directions, table reservations—visible alongside your website data.
- ▸Phone call tracking from your website and Google Business Profile
- ▸Direction requests and profile actions from Google Maps
- ▸Reservation tracking through your booking widget or reservation platform
Channel Profitability
Organic search, paid ads, OTAs, direct—each channel has a real cost, whether it's ad spend or commission. We lay the numbers side by side so you can see where margin actually comes from.
- ▸Organic vs paid vs OTA comparison, including commission as a cost
- ▸Cost per booking and cost per enquiry, per channel, in euros
- ▸A clear view of where direct bookings can replace commission-heavy ones
Owner-Readable Monthly Reports
One page first: what happened, why, and what we're doing about it. The detail sits behind it for anyone who wants to dig. No jargon, no padding.
- ▸Bookings, calls, and enquiries front and centre—not sessions and bounce rates
- ▸Month-on-month and year-on-year comparisons that account for seasonality
- ▸Plain-language recommendations: what to keep, what to cut, what to test next
What This Looks Like Day to Day
For Restaurants
- ▸Reservation Sources: See whether bookings come from Google, Instagram, your website, or a reservation platform—and what each costs you.
- ▸Call & Direction Tracking: Count the phone calls and Maps direction requests your online presence generates.
- ▸Menu Page Insights: Know which dishes and pages people look at before they book—or leave.
- ▸Marketing Spend Clarity: Stop funding channels that don't produce covers.
For Hotels
- ▸Direct vs OTA Visibility: Compare what a direct booking costs you against what an OTA booking costs in commission.
- ▸Booking-Engine Funnel: See where guests drop out between your website and a confirmed reservation.
- ▸Channel Performance: Organic, paid, metasearch, email—measured by bookings delivered, not clicks collected.
- ▸Seasonal Comparisons: Judge this July against last July, not against June—because Cyprus tourism doesn't move in straight lines.
What Good Analytics Gives You
Why We Lead With Measurement
We're a new studio, and we'd rather earn trust with evidence than with borrowed numbers. Proper tracking is how we prove—month by month, in your own data—whether the work is paying off.
Honest measurement cuts both ways. When something works, you'll see it. When something doesn't, you'll see that too—and we'll change course instead of dressing it up.
Analytics FAQs
Do I need a data team to use this?
No. We handle the setup, the tagging, and the reporting. You get a short monthly report in plain language with clear recommendations. If you can read a bank statement, you can read our reports.
What do you connect to?
Your website, GA4, Google Search Console, Google Business Profile, your booking engine or reservation platform, and any ad accounts you run. We start with what you have—no need to buy new tools first.
Is this only for large hotels?
No. Independent restaurants and small hotels arguably need this more—every euro of marketing budget has to justify itself. The setup scales down well: fewer channels, simpler tracking, same clarity.
How often will I hear from you?
You get a monthly report, plus a short call to walk through it if you want one. Dashboards stay live in between, so you can check the numbers whenever you like.
Curious What Your Data Actually Says?
Book a free tracking review. We'll look at your current setup, show you what's broken or missing, and explain what proper measurement would look like for your business—no strings attached.