Service 04
Analytics and reporting that connect the work to bookings.
Tracking that ties calls, direction requests, and reservations to what we changed, and a monthly report you can read in ten minutes. If we cannot measure it, we do not claim it.
Who it is for
Who analytics and reporting is for
Most owners in Cyprus have been sent a marketing report at some point. It had traffic, impressions, and a rising line, and it said nothing about whether more people booked. The line went up, the commission bill did not go down, and nobody could explain why.
This service exists so that never happens with us. Before any work ships, we set up the tracking that counts the things a venue cares about: calls from Google, direction requests, form enquiries, and bookings, with the source attached. Then we report on those, honestly, every month.
The report has four sections and always the same ones: what shipped, what moved, what did not, and next month’s plan. The third section is never empty.
- Owners who want one number
- You do not want twelve dashboards. You want to know whether direct bookings went up and what caused it. The report is built around that question.
- Hotels with a booking engine
- We connect the booking engine, the website, and the Google profile so that a room booked on Tuesday can be traced back to the search on Sunday.
- Restaurants running on calls and walk-ins
- When most bookings are a phone call, tracking the call is the whole game. We track calls from the profile, the site, and the ads separately.
- Groups comparing venues
- A consistent set of measures across every location so you can see which one the work is moving and which one needs a different plan.
What we do
How we track calls, bookings, and rankings
Measurement plan
We agree what a result is for your venue: a call, a booking, a table request, a room night. Then we define how each one is counted and where the number comes from. This is written down before anything else starts.
- Definitions for each conversion
- Sources: profile, site, ads, booking engine
- Baseline from the first week
Tracking set-up
Google Analytics 4, Google Business Profile insights, Search Console, call tracking where it makes sense, and the booking engine, connected and checked so the numbers agree with each other.
- GA4 events for calls, forms, menu views, and bookings
- Search Console by language and page
- Booking engine or reservation system connected
- Consent handling that respects GDPR
Rank tracking in two languages
Rankings for the terms that matter, tracked from the districts guests search in, in Greek and in English, so the report reflects what a guest in Germasogeia or Engomi actually sees.
- Terms grouped by intent and language
- Map pack positions by district
- Competitor set tracked alongside
The monthly report
One document on the same day each month. What shipped, what moved, what did not, and the plan. Plain language, with numbers a person can check. Sent by email, no login required.
- Four fixed sections
- Numbers with their sources
- Ten minutes to read
Live dashboard and quarterly review
On the Full-Funnel plan, a live dashboard shows bookings, revenue, and channel profitability whenever you want to look. Every quarter we sit down and revisit the plan against the numbers.
What you get
What you get from analytics and reporting
- A written measurement plan with agreed definitions
- GA4, Search Console, and profile insights configured and checked
- Call and booking tracking connected to their sources
- Rank tracking in Greek and English by district
- A weekly log of changes
- A monthly report in four fixed sections
- A live dashboard on the Full-Funnel plan
- Full ownership of every account and data source
What it costs
What analytics and reporting costs
Tracking and the monthly report are included in every plan, from Local Visibility at 690 EUR per month. Growth at 1,450 EUR per month adds a quarterly strategy session. Full-Funnel at 2,800 EUR per month adds the live dashboard and weekly conversion experiments.
Everything is set up in accounts you own. If you leave, the data and the history go with you.
- Local Visibility690EUR / month
- Growth1,450EUR / month
- Full-Funnel2,800EUR / month
Questions
Reporting questions from owners
Do we need call tracking numbers?
Not always. Google Business Profile reports calls from the profile directly, and many venues get most of their calls that way. We add a tracking number only when the site or the ads generate enough calls to justify it.
Will you send us a dashboard link?
The monthly report comes by email as a document you can forward. The live dashboard on the Full-Funnel plan is a link, but it is never a substitute for the written report.
How do you handle GDPR and cookie consent?
Tracking respects consent. We set up analytics so essential measurement works without personal data, and anything beyond that waits for consent. Our privacy policy explains what we collect on our own site.
Can you report on our OTA bookings too?
Yes, if you give us access to the extranet reports or export them monthly. Seeing direct and OTA bookings side by side is the clearest way to judge whether the share is shifting.
What if the numbers do not move?
Then the report says so, in the section called what did not, along with what we are changing. You are on a month to month plan, so the decision about what happens next is always yours.
Keep reading
Related
Next step
Start with the free audit.
We check what is being counted today and what is not, then say what the first report would contain.
- Written findings within 5 working days.
- You keep the audit whether or not you hire us.
- We reply within one business day.