Results
Results and reporting, the honest version.
We do not publish case studies we cannot show you, and we have not invented any. Here is how we measure, what you see every month, and an offer for the first three clients willing to let us publish real results.
No case studies yet
Why this page has no logos
Most agency websites carry a wall of logos and a row of percentages. Some of them are real. Many are not, and there is no way for an owner to tell the difference. We decided not to play that game.
Instead, this page explains exactly how we measure, what you receive every month, and the offer we make to the venues who let us publish their numbers. Until a client gives that permission, the only evidence we offer is the free audit, which you keep and can judge for yourself, and the month to month terms that make it cheap to find out.
How we measure
What counts as a result
Baselines are set in week one, before any change ships. The analytics service explains the set-up.
- Calls from Google
- Counted from the profile, the site, and the ads separately, so we know which one rang the phone.
- Direction requests
- Often the clearest signal for a seafront venue. Tracked from the profile from week one.
- Direct bookings and enquiries
- From the booking engine, the reservation system, or the form, with the source attached.
- Share of bookings arriving direct
- Against OTA bookings where you share the extranet reports. The number that changes the commission bill.
- Rankings by language and district
- Greek and English, tracked from the places guests search, not from a data centre.
- Review recency and response time
- How recently the last review arrived and how quickly it was answered.
Every month
The report and the weekly log
What shipped
Every change we made, in plain words.
What moved
The measures above, against the week one baseline and against the same month last year where we have it.
What did not
What we tried that did not move a number, and what we are changing. Never empty.
Next month’s plan
The hours, in order. You can reorder it or veto it with one reply.
Between reports there is a weekly log: a short list of what changed that week, sent by email. It takes a minute to read and it means the monthly report never contains a surprise. The homepage shows the skeleton of the report, with sections and labels and no numbers, because the numbers belong to the client.
Founding client offer
Three seats
We want this page to carry real results with real names. So for the first three venues that let us publish theirs, the Growth or Full-Funnel plan is twenty percent off for six months.
- Three seats, first come, first served
- Twenty percent off the Growth or Full-Funnel plan for six months
- In exchange, permission to publish the real results as a case study, with your venue named
- You approve every word before it is published
- Still month to month, no setup fee, cancel with one email
Permission means we can describe the venue, the starting point, what we did, and what moved, with the figures. If the results are poor, we will still write them up honestly and you can decline to have them published. The discount stands either way.
Next step
Judge the audit before you judge us.
Ask for the audit and you will see the format of the report before you pay for a single month.
- Written findings within 5 working days.
- You keep the audit whether or not you hire us.
- We reply within one business day.